Everything you need to know about SEO

If you are familiar with web based marketing, then chances are that you probably already have come across its jargon, namely the word which is tossed around most frequently – ‘SEO’ or ‘Search Engine Optimization’.

So, what is SEO and how does it help you promote your business?

SEO is both a science and an art of aligning the content on your site with what search engines believe people are searching for. The key to succeeding in making the search engine believe so is to follow a set of practices regularly.

TechPure provides a wide variety of features that support Search Engine Optimization techniques for making pages more accessible to web spiders which are essentially the scripts used by search engines to crawl through the world wide web to find pages for indexing. The goal of any SEO technique, however, is to improve the ranking of such pages in search results.

TechPure supports the implementation of the following SEO techniques:

Link Building

Link Building encompasses all actions aimed at increasing the number and quality of inbound links to a webpage in order to improve the search rankings of that particular website.

URL Recoding

Have you considered the fact that your the URLs of your website pages may not be conducive to improving your rankings during a web search? Quite often, the problem could be solved by rewriting the URLs of web pages.

Website Content Creation

Google has stated, time and again, that the best way to rank higher on its search is developing engaging content for users in your niche. Good content brings the concept of keywords into play while helping you establish authority in your niche and increase sales.

Sitemaps

TechPure provides XML files listing the URLs of all of the webpages, to make it easier for web spiders to easily crawl through the pages, thereby improving ranking across search results.

Social Media

Social Media platforms such as Facebook, YouTube, Instagram, Pinterest and others have their own criteria to promote your brand. For instance, YouTube factors views and user ratings to feature your content on the first page.

Backlinks

Your website positioning depends a lot on how many people have shared your page links. This is called backlinking. TechPure helps you get a lot of backlinks on popular blogs in your niche. We create graphics and content that is more likely to influence bloggers and news websites to link that content.

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Everything you need to know about SEO

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