What is the difference between SEO & SEM?

Search Engine Optimization (or SEO – as it is abbreviated) is the set of techniques employed to get organic traffic from search engines. When there are hundreds of billions of pages worth of content on the internet, it becomes important to get noticed with the search engine crawlers so that your website gets precedence for a particular type of search. Optimization helps your website rank higher for certain focus keywords so that you can attract target audience to your website.

On the other hand, Search Engine Marketing (or SEM – as it is commonly abbreviated) is the process of promoting your website on search engine result pages (SERPs) via paid campaigns and driving traffic to your website. So, while both SEO and SEM drive traffic to your website, the key difference between lies in the fact that SEO drives organic traffic without having to pay anything whereas SEM drives paid traffic to your website.

Our Services


We provide both on-page and off-page SEO services


Get noticed and drive targeted paid traffic to your website

Optimized Content

We help you create optimized content for website or blog

Our Philosophy

At TechPure, our entire team is involved in loop with the goal setting with the client. This ensures that there is complete clarity on what the client is expecting and how the team will deliver on those expectations.

Our versatile team of content writers, video developers, graphic designers and SEO/ SEM strategists work like an assembly line – the team discusses the activity, the content developers create the content base, then the graphic designers and video developers weave their magic and make the content come alive and then the SEO/SEM strategists craftily place the content and monitor the traffic response.

Our Capabilities

On-site SEO

Occupy that most coveted first page position on SERPs

Off-site SEO

Build credibility with crawlers by using authentic back-links

Technical SEO

We configure your website to be easily visible to crawlers

Local SEO

Always occupy top three position on local searches and maps

Interested in availing our SEO/ SEM services?

Valued Clients